E-commerce Pioneer

Daraz has been instrumental in developing Pakistan's e-commerce ecosystem. Originally founded as Rocket Internet venture, Daraz was later acquired by Alibaba and has since become the country's leading online marketplace.

Building Infrastructure

Daraz didn't just create an online store; they built the entire infrastructure needed for e-commerce to thrive in Pakistan:

• Logistics and delivery networks
• Payment solutions
• Seller onboarding and training
• Customer education

Digital Transformation

The platform has been crucial in digitizing Pakistani businesses and connecting them with customers across the country.